Choosing between Plan B, Take Action and My Way - What's the difference?

Plan B, Take Action and My Way all have the same ingredient - high dose 1.5mg levonorgestrel. The effectivity as well as the side effects are the same. All are made and sourced in USA.

The main difference is entirely in the Branding and the Marketing. Plan B being the more popular and well known Brand in USA. Whereas Take Action and My Way are lesser known brands. Take Action and My Way are targeted to value conscious customers that are in search of economical alternative to Plan B.